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From Catharina Karlshaus
Großenhain. The heart in front of, behind and even more so on the shopping cart itself is beating a sunny yellow. Not only for passionate regular customers, but even more so for all those who have been working behind the scenes over the past ten days. The decision to completely rebuild the Lidl store on Radeburger Straße in Grossenhain within this time was quite a sporting one.
Having become a little outdated since its opening in 2009, it was time to breathe new life into the popular shopping destination: with an even better presentation of goods, modern furniture and, above all, plenty of space for fresh products. "We primarily focused on the needs and wishes of our customers. And of course we are now all the more pleased to be able to welcome them to our newly designed store," emphasizes Tom Bobe.
As the sales manager explains, the redesign is intended to make shopping in the 1,000 square meter store even easier, more intuitive and ultimately more pleasant all round. The focus is not on simply working through the shopping list. Anyone who observes the friendly sales assistants and store manager Ines Ehresmann scurrying around is quickly convinced that it is rather the overall package of shopping and competent advice that is important.
Daniel Schäfer
A flyer explains the concept
And no wonder: a store concept with optimized routes is also being tested in Großenhain, which is rarely seen in this form in the approximately 3,250 Lidl stores throughout Germany. A special form of design and individual approach to the customer is being tested.
Women and men who are visibly excited. "I've been shopping here for so many years and now I'm really excited to see what's new," admits an 82-year-old pensioner, pointing to the market, which is already packed with people. Living in the Preuskerviertel, she has made a habit of shopping at Radeburger Platz several times a year. It's not just that everything she needs for her daily requirements is available here. No, she also enjoys the extremely friendly service from the staff - and the occasional chat with anyone she spots between the rows of shelves.
In fact, there are quite a few acquaintances from Grossenhain in the store, where Arianne Hofmann is standing at the entrance on this Thursday morning. She is friendly as she draws the arriving customers' attention not only to the Lidl app, but also to the store's new concept with a flyer: a large range of flowers and plants are now included, as well as an extensive area for fruit, vegetables, dairy products and baked goods.
A good 50 different rolls, breads - a machine is on hand to cut the slices individually - and various sweet treats make it visibly difficult to carelessly walk past the baking station. "I didn't actually want to buy a cake today. But these little cakes look so delicious that I can't resist," says a young mom with a laugh and puts the bulging bag in her basket.
The heart beats sunny yellow
By contrast, Barbara and Peter Zuzek's is still visibly empty. The retired principal and her husband are regular customers. Two or three times a week, the now 80-year-old likes to shop here for whatever she needs. "Today, as soon as we came in, we were visibly impressed by how spacious everything is now," reveals Barbara Zuzek. She was also struck by the variety of fruit and vegetables.
And according to expert Tom Bobe, she is absolutely right. There are now a good 160 different and, above all, fresh items in the range. From classic apples to tomatoes, cucumbers, pineapples, bananas and certified organic products, customers are now spoilt for choice.
Right up until you leave the market. Once you've made your way through the variety, you can decide whether you want to be paid for your goods in the traditional way or boldly reach for the scanner instead. Two self-service checkouts will be available in future under the expert guidance of customer advisor David Schurig. And round off what all the enthusiastic Großenhainers felt on this Thursday: The heart in front of, behind and even more so on the shopping cart itself is beating a sunny yellow.
